How Many Karens Are Left?
The internet pictures Karen as a 45-year-old at a returns counter. The data says she is closer to 65 — and there are almost no new ones.
Journal
Charts and notes on American naming culture, data, and the names that shape generations.
The internet pictures Karen as a 45-year-old at a returns counter. The data says she is closer to 65 — and there are almost no new ones.
Eithan and Ailany are 2025's fastest-rising names. Both are respellings of sounds America already had, arriving by the spelling instead of the name.
84 names climbed to enormous peaks over 25+ years and declined for just as long.
175 names surged from nowhere to a peak and collapsed within five years. These are the flash floods of American naming.
Every year has a baby name that appears from nowhere with the largest first-year count. Together they form a century of American media and migration.
Forty years of video games leaked onto real American birth certificates, often the exact year a game shipped.
We abandoned our most popular names, quietly converged on a few sounds, then manufactured uniqueness by respelling them.
The intuition is that names start in New York and Los Angeles and spread inward. The state data says the opposite: trends ignite in Wyoming, Utah, and the Dakotas, and the big coastal states are the last to arrive.
Compare every baby name's popularity in each state to the nation and a hidden map appears: football stadiums in Iowa and Tennessee, Somali and Amish communities, a language of its own in Hawaii, and an entire naming ecosystem in Utah.
In 1987, Jessica, Ashley, and Amanda accounted for 152,634 girls. In 2025, the same three names accounted for 2,854.
Kunta in 1977. Arsenio in 1989. Moesha in 1996. Names that appeared out of nowhere, peaked, and vanished — the one-hit wonders of 145 years of SSA data.
In 1947, 99,692 babies were named Linda: one in fifteen American girls, the most successful name in 145 years of records. In 2025, the count was 294.
The name Theodore peaked in 1920 at 3,219 births, a record that held for 105 years. In 2025, 13,355 babies broke it.
Two trends in the 2025 SSA data look like opposites: Mateo, Thiago, Luna, and Valentina on one side, Maverick and its kin on the other.
Most pop-culture names show up loud and disappear before kindergarten. Kehlani is in a different category.
The most surprising data in the SSA archive isn't the unusual names. It's how fast a normal name can disappear.
Your birth year has a sound. Class rosters carried it before you knew it was there.
A comeback name has to be old enough that it isn't still attached to someone's parents, but not so old that it sounds like a museum label.